Business

From the breakout star of Netflix’s Cheer, a motivational and inspiring guide to becoming a champion in all areas of life. In Full Out, “the Bill Belichick of cheerleading” (The Cut) Coach Monica Aldama shares how she built one of the most successful and beloved cheerleading programs in the country. Her uncompromising brand of discipline and consistency goes far beyond the mat—showing how the principles of building a winning team apply to personal goals, the corporate world, parenting, and all aspects of life. There’s a lot of talk these days about shortcuts and life hacks, but what really counts is commitment and integrity, helping your friends, and improving with your teammates. Coach Monica shares deeply personal stories of triumph and tragedy—from divorce and remarriage to her husband, her challenges as a young mother working more than full time, and her strenuous weeks on Dancing with the Stars. She shares surprising behind-the-scenes moments from the Cheer docuseries, and insights gleaned from more than two decades of pushing students to succeed. A true force and inspiration who has captured hearts around the world, Coach Monica will show you how to take command of your talent, make the most of your potential, and find your drive to win.

Welcome to the January/February 2022 audio issue of Entrepreneur Magazine, the trusted source for growing your business with surefire strategies for success. In this audio edition we cover Jimmy Fallon, What is Meaningful Work, 5 Trends That Will Shape Franchising Forever, among other topics. Make sure to catch all our featured articles in this audio edition of Entrepreneur Magazine.

Whatever your remote work circumstance, learn how to be productive at home with nuggets of hard-earned wisdom. From choosing the best colors for workspace productivity to starting a business, these remote work gurus offer everything needed for a smooth work-to-home transition.

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.  In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.  Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.  This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

Why do some people break through and make an impact while others get stuck going through the motions? In every organization there are Impact Players—those indispensable colleagues who can be counted on in critical situations and who consistently receive high-profile assignments and new opportunities. Whether they are on center stage or behind the scenes, managers know who these top players are, understand their worth, and want more of them on their team. While their impact is obvious, it’s not always clear what actually makes these professionals different from their peers. In Impact Players, New York Times bestselling author and researcher Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level. Drawing on insights from leaders at top companies, Wiseman explains what the most influential players are doing differently, how small and seemingly insignificant differences in how we think and act can make an enormous impact, and why—with a little coaching—this mindset is available to everyone who wants to contribute at their highest level.   Based on a study of 170 top contributors, Wiseman identifies the mindsets that prevent otherwise smart, capable people from contributing to their full potential and the five practices that differentiate Impact Players: While others do their job, Impact Players figure out the real job to be done. While others wait for direction, Impact Players step up and lead.While others escalate problems, Impact Players move things across the finish line.While others attempt to minimize change, Impact Players are learning and adapting to change. While others add to the load, the Impact Players make heavy demands feel lighter. Wiseman makes clear that these practices—and the right mindset—can help any employee contribute at their fullest and shows leaders how they can raise the level of play for everyone on the team. Impact Players is your playbook for the new workplace. Supplemental enhancement PDF accompanies the audiobook.

A fresh, road-tested guide to growing a flicker of an idea into a full-blown movement, often using unexpected and even counterintuitive principles It’s an age-old question: Why do some great ideas or inventions take off and soar while others never get off the ground? Today, with more and more young entrepreneurs seeking to incorporate social justice, economic equity, climate concerns, and communal health into their endeavors, the need for practical-yet-think-big answers is great. Thibault Manekin has a few. In 2002, eight years after the fall of apartheid, recent college graduate Manekin moved from his hometown of Baltimore to Durban, South Africa, on the strength of an idea: What if basketball could bridge even the deepest social divides? Despite enormous obstacles, such as the HIV/AIDS crisis, and fueled by support from figures including Nelson Mandela and the Dalai Lama, he proved that it could. Manekin then took the lessons he’d learned back to Baltimore, where he asked himself how the real estate industry could be reimagined to unite cities, empower communities, and launch powerful ideas. Larger Than Yourself tells this story but is about much more than Manekin himself. It also profiles the remarkable real-world change makers he has worked with, and the innovative practices he has instituted, in the profitable companies and nonprofit organizations he has helped to create. Manekin makes these methods accessible to all, meaningful to anyone, and inspirational to everyone with an idea, a hope, and a purpose-driven dream.

NAMED A BEST BOOK OF THE YEAR BY WORLD ECONOMIC FORUM, AARP, GREATER GOOD, AND INC. The End of Bias is a transformative, groundbreaking exploration into how we can eradicate unintentional bias and discrimination, the great challenge of our age. Unconscious bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, the workplace, education, policing, and beyond. But when it comes to uprooting our prejudices, we still have far to go. With nuance, compassion, and ten years' immersion in the topic, Jessica Nordell weaves gripping stories with scientific research to reveal how minds, hearts, and behaviors change. She scrutinizes diversity training, deployed across the land as a corrective but with inconsistent results. She explores what works and why: the diagnostic checklist used by doctors at Johns Hopkins Hospital that eliminated disparate treatment of men and women; the preschool in Sweden where teachers found ingenious ways to uproot gender stereotyping; the police unit in Oregon where the practice of mindfulness and specialized training has coincided with a startling drop in the use of force. Captivating, direct, and transformative, The End of Bias: A Beginning brings good news. Biased behavior can change; the approaches outlined here show how we can begin to remake ourselves and our world. A Macmillan Audio production from Metropolitan Books

‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder’s vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley ‘unicorns’? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust.

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That’s all it takes. So let’s get started.

In late 2008, under the long shadow cast by the most severe economic crisis in generations, a revolutionary new form of currency was quietly being shaped. At the time no one could have predicted that an obscure form of electronic money would in less than a decade prove to be the most important financial innovation of the 21st century—a tool that would spark an entire new economic institution: crypto economy. That once-obscure money was known as Bitcoin, and today it is the highest valued digital coin. And though consumers continue to scramble to cash in on the trending currency, the technology behind Bitcoin known as Blockchain, which allows the currency to bought and sold without regulation by a government, remains a mystery to the public. In Crypto Economy, Aries Wanlin Wang provides the definitive blueprint for understanding how Bitcoin, Blockchain, and other digital technologies are disrupting traditional financial institutions and forever changing the world of commerce.

An NPR Best Book of 2021 From acclaimed Wall Street Journal reporter Josh Mitchell, the “devastating account” (The Wall Street Journal) of student debt in America. In 1981, a new executive at Sallie Mae took home the company’s financial documents to review. “You’ve got to be shitting me,” he later told the company’s CEO. “This place is a gold mine.” Over the next four decades, the student loan industry that Sallie Mae and Congress created blew up into a crisis that would submerge a generation of Americans into $1.5 trillion in student debt. In The Debt Trap, Wall Street Journal reporter Josh Mitchell tells the “vivid and compelling” (Chicago Tribune) untold story of the scandals, scams, predatory actors, and government malpractice that have created the behemoth that one of its original architects called a “monster.” As he charts the “jaw-dropping” (Jeffrey Selingo, New York Times bestselling author of Who Gets in and Why) seventy-year history of student debt in America, Mitchell never loses sight of the countless student victims ensnared by an exploitative system that depends on their debt. Mitchell also draws alarming parallels to the housing crisis in the late 2000s, showing the catastrophic consequences student debt has had on families and the nation’s future. Mitchell’s character-driven narrative is “necessary reading” (The New York Times) for anyone wanting to understand the central economic issue of our day.

“The ultimate takedown.” – New York Times Book Review Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace.  Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.  Supplemental enhancement PDF accompanies the audiobook.

The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles she’s conquered being Black and a woman. “I am a black woman, I do not play golf, I do not belong to or go to country clubs, I do not like NASCAR, I do not listen to country music, and I have a masters degree in engineering. I, like a typical New Yorker, speak very fast, with an accent and vernacular that is definitely New York City, definitely Black. So when someone says I’m going to introduce you to the next CEO of Xerox, and the options are lined up against a wall, I would be the first one voted off the island.”   In 2009, when she was appointed the Chief Executive Officer of the Xerox Corporation, Ursula Burns shattered the glass ceiling and made headlines. But the media missed the real story, she insists. “It should have been ‘how did this happen? How did Xerox Corporation produce the first African American woman CEO?’ Not this spectacular story titled, “Oh, my God, a Black woman making it.” In this smart, no-nonsense book, part memoir and part cultural critique, Burns writes movingly about her journey from tenement housing on Manhattan’s Lower East Side to the highest echelons of the corporate world. She credits her success to her poor single Panamanian mother, Olga Racquel Burns—a licensed child-care provider whose highest annual income was $4,400—who set no limits on what her children could achieve. Ursula recounts her own dedication to education and hard work, and how she took advantage of the opportunities and social programs created by the Civil Rights and Women’s movements to pursue engineering at Polytechnic Institute of New York.  Burns writes about overcoming the barriers she faced, as well as the challenges and realities of the corporate world. Her classmates and colleagues—almost all white males—“couldn’t comprehend how a Black girl could be as smart, and in some cases, smarter than they were. They made a developed category for me. Unique. Amazing. Spectacular. That way they could accept me.” Her thirty-five-year career at Xerox was all about fixing things, from cutting millions to save the company from bankruptcy to a daring $6 billion acquisition to secure its future. Ursula also worked closely with President Barack Obama as a lead on his STEM initiative and Chair of his Export council, where she traveled with him on an official trade mission to Cuba, and became one of his greatest admirers. Candid and outspoken, Ursula offers a remarkable look inside the c-suites of corporate America through the eyes of a Black woman—someone who puts humanity over greed and justice over power. She compares the impact of the pandemic to the financial crisis of 2007, condemns how corporate culture is destroying the spirit of democracy, and worries about the workers whose lives are being upended by technology. Empathetic and dedicated, idealistic and pragmatic, Ursula demonstrates that, no matter your circumstances, hard work, grit and a bit of help along the way can change your life—and the world. 

“Fast-paced and impressively researched, this detailed account sings.” —Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. A Macmillan Audio production from Henry Holt and Company

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life. That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?  Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships.     This private community based around the dinner experience became known as “The Influencers”, named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences. In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us. 

Dedicated to a reality in which every woman has at least seven zeros in her bank account, author and experienced entrepreneur Rachel Rodgers offers this pull-no-punches guide for women to wield economic power—how real change is created. Every single woman should want to be a millionaire. If you agree, this book is for you. If you disagree, this book is definitely for you. While women now own 40% of businesses in the U.S., the percentage of revenue brought in by women-owned businesses is only 4.2%. And, while the gender pay gap isn’t quite that extreme, corporate women are making four percent less than their male counterparts, and women hold only 25% of c-suite positions. Now that women are getting a seat at the table, it’s time they demand what they deserve. This book: Represents a breakthrough step-by-step guide for women who want to shift their mindset and work their way to seven figures. Reveals the unique hurdles businesswomen face that their male peers do not, both in the office and at home, showing how to leap each and every one. Is a clarion call for all women who are done having their work undervalued, are tired of being sexually harassed in the workplace, and are ready for a revolution that starts with the mindset outlined in these pages. If women are going to make demands, they need capital. So, it’s time for women to turn towards their money. To begin to focus on their earning potential and their ability to generate wealth. To begin stepping up into their own leadership, advocacy, and autonomy. And if you’re not into dismantling the systems of oppression that exist in the world today, that’s cool. Women can create wealth for no other reason than they deserve it and they want it. Women are allowed to make a million dollars because they want to fly first-class, carry a Chanel bag, and order fancy champagne whenever the hell they want.

In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool. Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream. Authentic is a celebration of Van Doren's remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue. Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans — skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High — made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. The book details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Authentic is Paul Van Doren's written legacy and his lessons for the innovators of tomorrow. Bracingly forthright and totally entertaining, Authentic is a business memoir by an American original.

Despite increasing corporate mergers and bottom-line thinking, the entertainment business will never function like a bank or an insurance company because it is an industry rooted in imagination. Rules are meant to be broken. The best work is often produced in an environment where plans change by the minute and nothing seems to make sense. To wit, those who choose this profession must alter preconceived notions of work itself, sometimes discovering that fantasy and horror describe both movie genres and life on the job. The phenomenon crosses class lines: From the writers, directors, and producers to the lawyers, agents, studio executives, and crew and right down to the porta-potty suppliers. The Way We Work provides a window into the skill sets and the insanity that make movies and television tick. Essays by award-winning writers, directors, and producers chronicle the process and the obstacles facing those at the top of the creative food chain. Oral histories from executives to “below-the-line” workers describe life in the trenches, which often present as Stud's Terkel's Working―on acid.

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don’t subtract. Leidy Klotz’s pioneering research shows why. Whether we’re building Lego models or cities, grilled-cheese sandwiches or strategic plans, our minds tend to add before taking away. Even when we do think of it, subtraction can be harder to pull off because an array of biological, cultural, and economic forces push us towards more. But we have a choice—our blind spot need not go on taking its toll on our cities, our institutions, and our minds. By diagnosing our neglect of subtraction, we can treat it. Subtract will change how you change your world. In these pages you’ll meet subtracting exemplars: design geniuses, Nobel Prize-winners, rock-stars, and everyday heroes, who have subtracted to dismantle racism, advance knowledge, heal the planet, and even tell better jokes. These and more guiding lights show how we can revolutionize not just our day-to-day lives, but our collective legacy. A paradigm shift of a book, Subtract shows us how to find more of the options we’ve been missing—and empowers us to pursue them. A Macmillan Audio production from Flatiron Books “This is a captivating, perceptive read on one of the most basic mistakes that we make in the pursuit of success and happiness...If the defining word of your life is ‘more,’ you need to read this book.”--Adam Grant, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife

An award-winning journalist investigates Amazon’s impact on the wealth and poverty of towns and cities across the United States. In 1937, the famed writer and activist Upton Sinclair published a novel bearing the subtitle A Story of Ford-America. He blasted the callousness of a company worth “a billion dollars” that underpaid its workers while forcing them to engage in repetitive and sometimes dangerous assembly line labor. Eighty-three years later, the market capitalization of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it seems, entered the age of one-click America—and as the coronavirus makes Americans more dependent on online shopping, its sway will only intensify. Alec MacGillis’s Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated. Ranging across the country, MacGillis tells the stories of those who’ve thrived and struggled to thrive in this rapidly changing environment. In Seattle, high-paid workers in new office towers displace a historic black neighborhood. In suburban Virginia, homeowners try to protect their neighborhood from the environmental impact of a new data center. Meanwhile, in El Paso, small office supply firms seek to weather Amazon’s takeover of government procurement, and in Baltimore a warehouse supplants a fabled steel plant. Fulfillment also shows how Amazon has become a force in Washington, D.C., ushering listeners through a revolving door for lobbyists and government contractors and into CEO Jeff Bezos’s lavish Kalorama mansion. With empathy and breadth, MacGillis demonstrates the hidden human costs of the other inequality—not the growing gap between rich and poor, but the gap between the country’s winning and losing regions. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, its remaking of America with every click. A Macmillan Audio production from Farrar, Straus and Giroux

This program includes a bonus conversation with Kim Scott. From Kim Scott, author of the revolutionary New York Times bestseller Radical Candor, comes Just Work: Get Sh*t Done, Fast & Fair—how we can recognize, attack, and eliminate workplace injustice—and transform our careers and organizations in the process. We—all of us—consistently exclude, underestimate, and underutilize huge numbers of people in the workforce even as we include, overestimate, and promote others, often beyond their level of competence. Not only is this immoral and unjust, it's bad for business. Just Work is the solution. Just Work is Kim Scott's new book, revealing a practical framework for both respecting everyone’s individuality and collaborating effectively. This is the essential guide leaders and their employees need to create more just workplaces and establish new norms of collaboration and respect. A Macmillan Audio production from St. Martin's Press "Too many workplaces undervalue talented women and people of color while promoting mediocre white men. As a tech exec, entrepreneur, and CEO coach, Kim has zero tolerance for injustice. Her book tackles serious issues with clarity and humor to highlight smart steps that we can all take to combat discrimination and promote fairness.” -- Adam Grant

The dramatic inside story of the first four historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading edge rocket company.  In 2006, SpaceX—a brand-new venture with fewer than 200 employees—rolled its first, single-engine rocket onto a launch pad at Kwajalein Atoll. After a groundbreaking launch from the middle of the Pacific Ocean, the Falcon 1 rocket designed by Elon Musk’s engineers rose in the air for approximately thirty seconds. Then, its engine flamed out, and the rocket crashed back into the ocean.  In 2007, SpaceX undertook a second launch. This time, the rocket rose far into space, but just before reaching orbit it spun out of control. Confident of success in 2008, Musk and his team launched their third rocket with several paying customers. The first stage executed perfectly, but instead of falling away, it thudded into the second stage. Another failure. Elon Musk had only budgeted for three attempts when he founded SpaceX. Out of money and with a single Falcon 1 rocket left in its factory, SpaceX decided to try one last, dramatic launch. Over eight weeks, engineers worked furiously to prepare this final rocket. The fate of Musk’s venture mirrored the trajectory of this slender, single-engine rocket aimed toward the skies. If it crashed and burned, so would SpaceX. In September 2008, SpaceX’s last chance for success lifted off . . . and accelerated like a dream, soaring into orbit flawlessly. That success would launch a miraculous decade for the company, in which SpaceX grew from building a single-engine rocket to one with a staggering 27 engines; created two different spacecraft, and mastered reusable-rocket descents using mobile drone ships on the open seas. It marked a level of production and achievement that has not been seen since the space race of the 1960s. But these achievements would not have been possible without SpaceX’s first four flight tests. Drawing on unparalleled access and exclusive interviews with dozens of former and current employees—engineers, designers, mechanics, and executives, including Elon Musk—Eric Berger tells the complete story of this foundational generation that transformed SpaceX into the world’s leading space company. Supplemental enhancement PDF accompanies the audiobook.

#1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER ARE YOU READY TO BELIEVE IN YOU? “Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed “Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE! In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself? In Believe IT you’ll discover how to... -Overcome self-doubt -Gain the courage to take risks, an empower yourself and others -Tune into and trust your own intuition -Let go of your mistakes and insecurities -Turn down the volume on your inner critic -Handle the rejection, the haters, and the mean girls -Boost your confidence -Start your dream (and keep going!) -And much more… ​If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

A fascinating and candid memoir about successful leadership from the former CEO of General Electric, named one of the “World’s Best CEOs” three times by Barron’s, and the hard-won lessons he learned from his experience leading GE immediately after 9/11, through the devastating 2008–09 financial crisis, and into an increasingly globalized world. In September 2001, Jeff Immelt replaced the most famous CEO in history, Jack Welch, at the helm of General Electric. Less than a week into his tenure, the 9/11 terrorist attacks shook the nation, and the company, to its core. GE was connected to nearly every part of the tragedy—GE-financed planes powered by GE-manufactured engines had just destroyed real estate that was insured by GE-issued policies. Facing an unprecedented situation, Immelt knew his response would set the tone for businesses everywhere that looked to GE—one of America’s biggest and most-heralded corporations—for direction. No pressure. Over the next sixteen years, Immelt would lead GE through many more dire moments, from the 2008–09 Global Financial Crisis to the 2011 meltdown of Fukushima’s nuclear reactors, which were designed by GE. But Immelt’s biggest challenge was inherited: Welch had handed over a company that had great people, but was short on innovation. Immelt set out to change GE’s focus by making it more global, more rooted in technology, and more diverse. But the stock market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers a rigorous and raw interrogation of himself and his tenure, detailing for the first time his proudest moments and his biggest mistakes. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a thousand times easier than knowing when to do it. Perseverance, combined with clear communication, can ensure progress, if not perfection, he says. That won’t protect any CEO from second-guessing, but Immelt explains how he’s pushed through even the most withering criticism: by staying focused on his team and the goals they tried to achieve. As the business world continues to be rocked by stunning economic upheaval, Hot Seat “takes you into the office, head, and heart of the man who became CEO of GE on the eve of 9/11, and then led the iconic behemoth for sixteen fascinating, and often turbulent, years. A handbook on leadership—and life” (Stanley A. McChrystal, General, US Army [Retired], CEO and Founder, McChrystal Group).

Seasoned trends forecaster and consultant Annie Auerbach takes a fresh look at women’s professional lives today by rethinking the 9 to 5 in this “no-nonsense guide to thinking and behaving more flexibly in order to have a happier, better, less frenetic life” (Marie Claire)—now widely available for American readers and updated with an author note addressing work in the post-Covid age. The recent coronavirus outbreak has proven what Annie Auerbach has long championed: working 9-5 in an office doesn’t work for most us.  It’s time to change the rules. We can be efficient and productive when we’re allowed the freedom of flexibility—to meet deadlines working during the hours and in the places we choose. But before the coronavirus pandemic, only 47 percent of American workers had access to flexible working options. Annie Auerbach advises major corporations, including Nike, Google, Unilever, and Pepsico. She understands work culture and the needs of employees. The world is changing for working women, but until the recent pandemic, companies turned a blind eye. Now, it’s time to make this change routine. Auerbach reiterates the importance of leaving the office cubicle behind and explores the realities many women experience working from home and the changes to their daily lives, including the trickle-down effects, from emotional labor to balancing childcare and education with work, to even biohacking the female body’s unique rhythms.  What happens when women embrace the concept of flex? We become more creative, more strategic with our time and energy, and more engaged with our personal lives. As Auerbach makes clear, we reject “our toxic culture of presenteeism, time-pressure, and ultimately burnout. It helps us escape the army of octopus lady jugglers, crazed with the exhaustion of “having it all.” It allows us to live longer lives more sustainably. It gives us self-worth.” Supplemental enhancement PDF accompanies the audiobook.

A Most-Anticipated Book of the Year: Newsweek * Refinery29 “Timely and urgent . . . Pang is a dogged investigator.” —The New York Times Book Review “Moving and powerful.” —Chris Hedges, Pulitzer Prize–winning journalist and author  Discover the truth behind the discounts   In 2012, an Oregon mother named Julie Keith opened up a package of Halloween decorations. The cheap foam headstones had been five dollars at Kmart, too good a deal to pass up. But when she opened the box, something shocking fell out: an SOS letter, handwritten in broken English.   “Sir: If you occassionally buy this product, please kindly resend this letter to the World Human Right Organization. Thousands people here who are under the persicuton of the Chinese Communist Party Government will thank and remember you forever.” The note’s author, Sun Yi, was a mild-mannered Chinese engineer turned political prisoner, forced into grueling labor for campaigning for the freedom to join a forbidden meditation movement. He was imprisoned alongside petty criminals, civil rights activists, and tens of thousands of others the Chinese government had decided to “reeducate,” carving foam gravestones and stitching clothing for more than fifteen hours a day. In Made in China, investigative journalist Amelia Pang pulls back the curtain on Sun’s story and the stories of others like him, including the persecuted Uyghur minority group whose abuse and exploitation is rapidly gathering steam. What she reveals is a closely guarded network of laogai—forced labor camps—that power the rapid pace of American consumerism. Through extensive interviews and firsthand reportage, Pang shows us the true cost of America’s cheap goods and shares what is ultimately a call to action—urging us to ask more questions and demand more answers from the companies we patronize.  

From the #1 New York Times bestselling McElroy Brothers, creators of the hit podcasts My Brother, My Brother and Me and The Adventure Zone, comes a helpful and hilarious how-to podcast guide covering everything you need to know to make, produce, edit, and promote a podcast…and get rich* doing it! (*Results not guaranteed.) Justin, Travis, and Griffin McElroy made their names as “advice giving brothers who have no business giving advice” (New York Times) on the hit podcast My Brother, My Brother and Me. But while they may not have the best relationship or workplace advice, they certainly make you laugh, and they do know a thing or two about podcasting.   In fact, the McElroy Brothers have spent the last decade making podcasts, including My Brother, My Brother and Me; The Adventure Zone; Sawbones; and more. From their start, independently producing and releasing the early episodes of My Brother, My Brother and Me, to their eleven currently available podcasts, the McElroys have become experts in creating successful podcasts. And now, they want to share what they’ve learned with you. In Everybody Has a Podcast (Except You), the McElroy Brothers will walk you through the process of turning an idea into ear-candy for legions of fans, sharing their expertise on everything from deciding on an effective name (definitely not something like My Brother, My Brother and Me), what type of microphone to use (definitely not one from the video game Rock Band), to making lots and lots of money (spoiler: you probably won’t). A must-listen for anyone interested in podcasting, Everybody Has a Podcast (Except You) shares the keys to success as well as the mistakes to avoid and draws on the vast experiences of three of the funniest and most successful podcasters working today.

From career coach and founder of the startup Ladies Get Paid—the eponymous organization leading the fight for equality in the workplace—comes a “powerful call to action” (Reshma Saujani, CEO and author of Brave, Not Perfect) that provides the tools you need to strategically navigate the workplace, achieve success, and become a true leader. Claire Wasserman has one goal for women: Rise up and get paid. As the founder of Ladies Get Paid, Claire has worked her entire adult life to promote gender equality in the workplace. If you’re looking to navigate a promotion or break the glass ceiling, Ladies Get Paid is your essential toolkit for achieving success. Filled with straightforward advice and inspiring stories, this book is a transformative “guide to succeeding in your field, even when you feel completely stuck” (Beth Comstock, author of Imagine It Forward), by encouraging self-advocacy and activism. Covering topics as crucial and varied as how to combat imposter syndrome, deal with office politics, and negotiate a raise, Ladies Get Paid is a reminder that you are valuable—both as an individual woman and as part of the female community. And ultimately, it’s about more than your wallet—it’s about your worth.

WALL STREET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tape   During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear “No, wait; no, you go first” again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.   What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.   Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and employees, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Alex Davies tells the “illuminating and important narrative” (Steven Levy, author of Facebook: The Inside Story) of the quest to develop driverless cars—and the fierce competition between Google, Uber, and other companies in a race to revolutionize our lives. The self-driving car has been one of the most vaunted technological breakthroughs of recent years. But early promises that these autonomous vehicles would soon be on the roads have proven premature. Alex Davies follows the twists and turns of the story from its origins to today. The story starts with the Defense Advanced Research Projects Agency (DARPA), which was charged with developing a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA issued a series of three “Grand Challenges” that attracted visionaries, many of them students and amateurs, who took the technology from Jetsons-style fantasy to near-reality. The young stars of the Challenges soon connected with Silicon Valley giants Google and Uber, intent on delivering a new way of driving to the civilian world. Soon the automakers joined the quest, some on their own, others in partnership with the tech titans. But as road testing progressed, it became clear that the challenges of driving a car without human assistance were more formidable than anticipated. Davies profiles the industry’s key players from the early enthusiasm of the DARPA days to their growing awareness that while this spin on artificial intelligence isn’t yet ready for rush-hour traffic, driverless cars are poised to remake how the world moves. Driven explores “the epic tale of competition and comradery, long odds and underdogs, all in service of a world-changing moonshot” (Andy Greenberg, author of Sandworm: A New Era of Cyberwar).